Catalog Printing
Khue Tu – Quality Catalog Printing Services
► Why Printed Catalogs Matter
- A product catalog is a document showcasing all the products and services your company offers, primarily created for marketing purposes. It also serves as an invaluable tool for sales teams.
- Catalogs play a crucial role in online selling by informing customers clearly about your offerings.
- The more detailed the information—photos, descriptions, prices—the better customers can make purchasing decisions. Including links to other sellers or resources can add further value.
► Significance of Business Catalogue
- Showcasing Products Effectively – A well-designed catalogue presents products in the best possible light, highlighting their features and benefits.
- Preferred by Many Shoppers – A large segment of customers still enjoy browsing through printed catalogues at their own pace.
- Ideal for Direct Mail Campaigns – Catalogues pair perfectly with direct mail strategies, reaching targeted audiences right at their doorstep.
- Brand Building Tool – Consistent design, tone, and quality in catalogues help strengthen and establish a company’s brand identity.
- Enhancing Business Visibility – Distributing catalogues increases awareness and keeps your business in customers’ minds.
- A Lasting Reference – Many customers keep catalogues for future consultation, ensuring your products remain visible over time.
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► Popular Sizes of Catalogs
When planning your catalog printing, selecting the right size is essential for both design flexibility and reader convenience. Below are some of the most commonly used catalog sizes:
- Quarto: 9.5″ × 12″ (241.3 × 304.8 mm) – Ideal for high-end, image-focused catalogs.
- Octavo: 6″ × 9″ (152.4 × 228.6 mm) – Compact and cost-effective for mailing.
- Letter Size: 8.5″ × 11″ (216 × 279 mm) – Standard size, versatile for most industries.
- A4: 8.3″ × 11.7″ (210 × 297 mm) – Popular internationally, professional look.
- A5: 5.8″ × 8.3″ (148 × 210 mm) – Handy size for concise product lists.
- A6: 4.1″ × 5.8″ (105 × 148 mm) – Pocket-friendly and perfect for mini catalogs or promotions.
- Other sizes:
PORTRAIT LANDSCAPE SQUARE 4.25 x 11 (108 x 279mm) 8.5 x 5.5 (215 x 139mm)
6 x 6 (152 x 152mm) 5.5 x 8.5 (139 x 215mm) 9 x 6 (228 x 152mm) 8 x 8 (203 x 203mm) 11 x 8.5 (279 x 215mm) 12 x 12 (304 x 304mm)
► Paper Types & Weight for Catalogs
Choosing the right paper is essential to achieving the desired look, feel, and durability for your brochure.
- Gloss Coated: Smooth, shiny finish. Enhances color and detail. Great for high-impact visuals.
- Matte Coated: Smooth but non-reflective. Elegant and easy to read. Suitable for professional or minimalist designs.
- Uncoated: Natural texture, writable surface. Ideal for a classic or eco-friendly feel.
Common Paper Weights:
- 100–130 gsm: Lightweight; ideal for folded flyers or mailers
- 150–170 gsm: Standard brochure weight; balanced between flexibility and quality
- 200–250 gsm: Heavier feel; adds a premium touch
- 300+ gsm: Card-like stiffness; often used for covers or high-end pieces
Not sure which to choose?
KHUE TU will help you select the perfect paper — or you can explore our full guide here to learn more about paper types and finishes.
►Book Binding
The right binding method enhances both the durability and presentation of your catalog. Whether you choose saddle stitching, perfect binding, or spiral binding, the right option depends on your page count, paper type, and intended use.
Learn more about binding options in our Book Binding guide.